BREAKFAST IN NETWORKING HALL & EXHIBITS OPEN
Leading from our Purpose
The hallmark of an authentic relationship is that of mutual service. IKEA Canada is walking the talk by investing in “Beautiful Possibilities” not only for customers and Canadians but the global citizen. Lauren MacDonald, Chief Marketing Officer, shares why IKEA leads the business through our purpose; to create a better everyday life for the many, and do so in a way that is affordable, sustainable, and respects human rights.
When did Personalization Lose its Meaning?
Retailers are overwhelmed with a rapidly changing technology landscape where the latest buzzwords lead you on a tireless journey to understand what it all means. In just 5 short minutes, omNovos will share its perspective on the one 3-letter acronym that all retailers need to pay attention to and stop their customers from being led astray – the CDP.
The Blended Commerce Imperative
Retail is alive and well in Canada. What has clearly emerged in the 2018 consumer study is the need for blended commerce. Retailers must be wherever the consumer wants to be - online, in-store, and/or mobile. Loyalty to a specific channel is evaporating and nimble retailers understand the need for providing a seamless experience. Paula Courtney, Product Founder, WisePlum, shares study results and insights followed by in-depth one-on-one discussions.
The Competition in Consumer Experiences
Retailers today are facing unconventional competitors as they recognize a new consumer generation who values experiences over things and access over ownership. Rochelle Ezekiel, Senior Vice President, Customer Experience with Holt Renfrew, examines how brands can leverage marketing within the in-store experience and why tapping into your customer’s niche interests is the differentiator.
The Core of Consumer Expectations
Data is no longer a ‘nice to have’ but a necessity for strategic planning in eRetail. This is must-see research for any retailer looking to drill down to the core of what Canadian consumers today are expecting.
Build a Marketing Tech Stack that Powers Consumer Experience
Recently there has been an explosion of new customer technology but do you know which of these tools have the biggest impact for your customer and your business? Frederick Lecoq, Chief Marketing Officer at Golf Town and Sporting Life explains how you can elevate the consumer experience by designing and implementing the right marketing tech stack. Looking at five major trends, Frederick will help retailers of all sizes identify priorities and where to find compromise that fits the budget.
2019 RETAIL MARKETING INNOVATION ACHIEVEMENT AWARD
Disruptors- Adobe & Simplii Financial
To Be Announced.
Disruptors - Influencers
Modern retail marketing means extending your brand identity into the hands of key, connected individuals who can demonstrate key brand attributes. Influencer marketing has undeniable reach, but how can retailers best harness its power, ability to target and reach? How to work in this realm where the price of entry is mastering social media platforms that have made billions for billionaires and remarkable individuals into brand ambassadors? Join us for this fast paced panel featuring prominent Canadian influencers discussing their tradecraft, experiences working with brands and advice for retailers on how to work with key influencers to achieve their objectives.
Disruptors - Knix
Launched in 2013, Johanna Track's Knix sought to change the narrative around women's intimate apparel, reflecting real shapes, sizes, dreams and ambitions. Frustrated by the lack of acceptance in traditional retail channels, Knix blazed a path directly to customers first in Canada and now around the world. This same spirit of retail disruption has seen Knix create some of the most breakthrough and innovative retail marketing campaigns in retail, not just the category. Hear from Knix CMO Daniele Brown as she takes us through the innovative campaigns that make this brand one to watch.
Lunch and Networking
Exhibit Hall Open
Personalized Experiences vs Data Security
With consumers increasingly worried about misuse of their data retailers need to consider the balance of personalized online experiences with an environment of growing concern and regulation. As the competitive landscape for retailers now depends on the individual customer experience, full and actionable insights on the 360 degree view of the customer from online to offline--and even back to online will be the make or break moving in 2019 and beyond. Bring your lunch and join us!
How to Build High Performance Marketing Databases
The marketing world is flooded with cheap and varying quality of consumer data. But when companies take on the challenge of properly collecting and harnessing first party data, the results are incredible. Retailers can increase foot traffic to their physical and online stores, and create ROI-boosting campaigns that crush sales targets. Bring your lunch and join us!
The Road to Relevance: 5 Key Guiding Principles
Several research studies that tell us customers’ expectations for personalized communications and experiences are largely unmet. But, what can we as marketers and retailers do about it? This is exactly the question we sought to answer with a Canadian-specific research to dig the next level deeper. Based on the voice of the Canadian consumer, we’ll explore the key takeaways and a few simple steps you can take right away to get even closer to delivering the experience your customers expect.
Redefining the Role for Brick and Mortar
The evolving landscape of retail is causing excitement and optimism among those willing to embrace data and strategies to promote longevity for their brands. In this session, Sam Vise of Retail Management Software (RMS) will speak with retail leaders about their views and experience redefining the role of stores in the customer journey, how to most effectively leverage consumer analytics, and both the business opportunities and consumer expectations of personalized experiences.
Digital Marketing: What is the Next Breakthrough
Chatbots, voice search, mobile, wearables, the internet of things and the continued growth of video are just a few of the major digital trends impacting the retail industry. Even with the enormous change we have already seen, technology and consumer behaviors continue to evolve rapidly, making it difficult for even the most digitally-savvy retailers to keep up. Are you ready for these trends? We will walk through specific examples and actions retailers take now in order to prepare their organizations for the next digital marketing breakthrough.
Loyalty, Loyalty, Loyalty
Loyalty programs are nothing new, but they are so much more than a punch card. Retailers share why their program suits their customers and why it is a critical tool in their strategic planning as an organization.
A Proposed Federal Government Marketing to Children Bill Affects ALL Retailers & Vendors – Find out WHY!
While retailers and vendors primarily selling food might be more familiar with the Federal government’s Healthy Eating Strategy , many others don’t realize that Marketing to Children is legislation that would place restrictions on the marketing of “unhealthy” food and beverages to children under the age of 13. Think mints, chocolate or power drinks at the POS, an Easter theme with a bunny featured on a poster adjacent to any of these products – Bang! You are marketing to children even if not intended. It affects us all – find out how RCC is lobbying to limit these restrictions.
How Digital Loyalty Is Fueling In-Store Retail
According to Oracle’s 2019 predictions for customer loyalty, retailers have invested big in digital loyalty, only to discover that customers don’t want to have numerous loyalty apps crowding their smartphones. Loyalty card wallets, and Stocard specifically, are helping retailers bridge the gap between digital advertising and in-store activity by providing deeper customer behaviour insights, including closed loop reporting, and enabling immediate loyalty sign-up.
Tradecraft of the Modern Retail Marketer
Join retail marketing veterans Trinh Tham and Michael LeBlanc as they explore together the state-of-the-nation of modern retail marketing. While the core elements and objectives of marketing strategy remain essentially the same as a generation ago, the tradecraft that the modern retail marketer must master looks nothing like it did even five years ago. From thinking through the tech stack, understanding the relevance and the utility of everything from influencer marketing, digital marketing, mobile marketing, hyper-local marketing, AI, ML, AR, VR..and still keeping the customer as the centre of every decision and merchants aligned and engaged, Trinh and Michael will take you beyond a day-in-the-life and into the core of brand building as we head towards a new decade of retail transformation
Building Your Brand Storyline
Brands are built from the inside out, and our ever changing in a complex retail landscape. Jeremy Miller, bestselling author of “Sticky Branding” explores how companies can grow recognizable, memorable brands. He’ll dive deep in how you can get your customer to choose you first by providing value based connections.