Head of Omnichanel
Frank and Oak
Scott Adel currently serves as Head of Omnichanel for the Canadian lifestyle brand Frank & Oak. He is a seasoned retail sales and operations professional whose main responsibilities include leading their omnichannel efforts, store operations and growth strategies, and developing and overseeing the execution of the in-store customer experience. Scott is a certified Project Management Professional (PMP) in good standing who has built an extensive 17 year retail career integrating technology and business processes in unique ways to drive engagement and business growth.
Digital Performance Media Manager
Katherine Andrikopoulos is a Toronto-based digital performance media manager at Cossette with over 6 years of media experience. Katherine helps packaged goods, retail and education clients achieve a wide variety of marketing goals efficiently. Six years ago, she co-founded Memory Ball, an annual event that raises awareness for Alzheimer’s disease. In the last five years alone, Katherine and her team have raised $310,000 for the Alzheimer Society of Toronto. More importantly, Katherine has helped spark the conversation around Alzheimer’s among her peers. On top of that, she runs Filling the Gap, an annual women's event meant to give women tangible skills to combat workplace challenges. Filling the Gap’s goal is to help women in and out of the workplace by bringing awareness to domestic violence, through supporting the Barbra Schlifer Clinic. She also teaches digital marketing at Red Academy and mentors young entrepreneurs at Ryerson’s start-up launcher. She has spoken at the Spark Sessions influencer conference, the Bing Retail Summit and Young Women in Business Toronto. In her spare time, Katherine enjoys exploring Toronto’s food scene.
Diane J. Brisebois
President & CEO
Retail Council of Canada
Diane J. Brisebois, CAE, is the President and Chief Executive Officer of Retail Council of Canada (RCC). She oversees the largest retail association in Canada serving over 45,000 retail establishments including independent merchants, chain stores, mass merchants, big box and online retailers. RCC’s membership covers all segments of the retail market including general merchandise, grocery and pharmacy. Diane joined RCC as its President and CEO in January 1995. Diane has held CEO positions in the not-for-profit sector representing various industries for the past 35 years. Diane has and continues to serve on a variety of Boards across North America. Ms. Brisebois is Immediate Past Chair of the Fair Factory Clearinghouse (FFC), an organization established to enable collaboration between vendors and retailers in assessing and improving workplace conditions globally. Ms. Brisebois is also the Immediate Past Chair and a member of the Executive Committee of the Forum of International Retail Association Executives (FIRAE) which represents retail associations from more than 30 countries brought together to collaborate on issues affecting the retail sector globally. Ms. Brisebois also served for many years on the Board of Covenant House Toronto, on the Board and as Chairman of the Traffic Injury Research Foundation and on the Board and as Chairman of the Canadian Society of Association Executives.
Founder & CEO
Chris founded Unata in 2011, a software solutions provider that powers industry-leading eCommerce, eCircular, and eLoyalty experiences for some of North America’s most successful grocers. Chris oversees all product development at Unata, leading the team through his vision, commitment to innovation and obsession with user experience design. Prior to founding Unata, Chris’s background was in loyalty, digital marketing, and marketing consulting for Fortune 500 firms.
Manager, Demand Generation
Sarah is a well-rounded marketing professional with 7+ years of experience both creating and implementing digital strategies across affiliates, paid search, paid social, display and SEO. She currently leads a team at Loblaw Digital that manages all paid online media for Joe Fresh, beautyBOUTIQUE.ca and Click & Collect (Loblaws, Superstore & Zehrs). Prior to joining Loblaw, she worked at some of Canada’s other major retailers including Walmart and Indigo. Sarah is also currently Co–Chair for the annual charity event Get Lit – in support of First Book Canada, an organization focused on providing books to children who need them most. She’s also a huge Raptors fan and can be caught playing soccer at a field near you.
Steve Buors is a leading authority on digital marketing for multi-location businesses. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance. Steve is CEO and co-founder of Reshift Media, a full-service digital agency that specializes in developing and implementing industry-leading social media, search and website/mobile strategies to enable brands to achieve tangible business results. Reshift Media often collaborates with other advertising agencies to develop, implement and manage digital strategies that amplify existing media campaigns. Prior to co-founding Reshift Media, Steve was a senior executive in the news media sector where he led teams responsible for bringing numerous digital innovations to market. An early adopter of new technologies, Steve was at the forefront of the industry during the birth and rapid growth of search, social media and of course, mobile. Anticipating the radical impact mobile content consumption would have on the media industry, Steve and his team were the first news organization in Canada to launch on both the iPhone and iPad during the early days of mobile news and video consumption.
Retail Industry Expert
Hubba's resident Retail Expert. Phil's been around the block when it comes to all things retail with experience at companies like Johnson & Johnson, Unilever, Pfizer and Target. He's done everything from being a sales guy to a buyer to global franchise. From price points and margins, to the best products in any industry - he's the guy you go to when you're looking for answers on retail industry trends and analytics, what the industry is thinking about today, tomorrow and a year from now. If you have any questions about how to grow your business, you can find him on Twitter @RetailPhil
Vice President, Retail Strategy
Darrell is currently the Vice-President of Retail Strategy at Geomedia, a consumer research analytics and media company focused on retail marketing. His career as an executive leader spans a wide range of marketing and technology companies throughout North America and the UK. For the past 10 years, Darrell has consulted with retailers helping build their offline & online marketing strategies. He is a former Board of Director for IAB and RAC and has spoken at many retail conferences in both Canada and the United States.
Director of Direct/Database marketing (Retired)
George A Curtis III is a Massachusetts born, New Jersey raised , "country boy at heart" who recently retired from a 30 year career as Director of Newspaper Inserts at Macy's Inc. headquartered in New York City. He received his Bachelor of Science degree from Rutgers University, and began his career at Bamberger's (then a subsidiary of Macy's) right out of college. His responsibilities included Project Management, Newspaper production, Direct Mail/Database Marketing, and Newspaper Inserts Database Marketing and strategy implementation. 18 of George's 30 year career were spent as Director of Direct/Database marketing, with responsibilities for all Direct Mail distribution as well as database marketing and analytics for Macy's credit card customers. He oversaw the design, installation and execution of 3 company wide comprehensive direct marketing database tools, and developed successful strategies for one to one marketing for direct marketing customers, along with concise back end analyses to shape future mailings. George took that direct marketing analytic knowledge when named Director of Newspaper inserts 7 years ago and customized another database for newspaper inserts, applying existing Macy's private direct marketing intelligence to the public medium of newspaper inserts.
Tobiasz Dankiewicz is the co-founder and director at reebee – A leader in Canada's digital flyer space. Through Tobiasz's direction, reebee has been helping shape the digital flyer ecosystem, long before the release of the first smart phone. While attaining a degree in mechatronic engineering from the University of Waterloo, Tobiasz was unable to find his local flyers digitally and recognized the enormous untapped opportunity for the flyer industry. From there, reebee was born with the mission to empower consumers to access their favourite flyers anywhere, anytime. Today, reebee is at the helm of flyer innovation working daily with Canada's leading retailers to develop and test new age flyer strategies.
National Lead, Customer Experience and Marketing
Monique Duquette is The National Lead, Customer Experience and Marketing for SAS Canada.
Manager, Paid Media
The Home Depot Canada
Allison Fraser is Manager, Paid Media at The Home Depot Canada
Vice President, Marketing
William George is Vice President, Marketing for McKesson Canada, which owns and manages six retail pharmacy banner brands: Guardian, I.D.A., PROXIM, Clinique santé, the Medicine Shoppe Pharmacy Canada and Remedy’sRX. This group constitutes the largest network of independent pharmacies in Canada with some 2000 locations. Before joining McKesson Canada, William occupied several senior management positions in Corporate Canada. Among them, he was VP of Strategy for the Société des alcools du Québec, SVP and CSR Business Practice Leader for Edelman Canada, SVP of Global Communications at CGI, and VP of Marketing at Domtar. He also had a highly successful career with the Government of Canada, serving as a senior public servant, notably in the Privy Council Office.
Partner and Chief Strategy Officer
Jeff Goldenberg is a Partner and Chief Strategy Officer at Abacus, a Facebook ad agency focused on performance marketing. Prior to launching Abacus, Jeff was the Head of Growth at Borrowell, a leading Canadian online marketplace lender. During his time there, he helped Borrowell achieve rapid month-over-month growth in their loan origination business, and was instrumental in helping launch their Free Credit Score program, the first of its kind in Canada, which resulted in over 100,000 Canadians getting their credit score for free. His tenure culminated in a partnership between Borrowell and CIBC, also the first of its kind in the world. Jeff has been leading B2C startups for the past 15 years. He is the co-author of The Growth Hacker's Guide to the Galaxy - 100 Proven growth hacks for the digital marketer. He is a sought after expert and keynote speaker in the areas of Facebook marketing, growth hacking and digital marketing for innovative, high-growth companies. He is an Entrepreneur-in-Residence at MaRS Discovery District as well as a mentor at the TechStars/Startup Next accelerator and 500 Startups Disto Dojo.
Jen Lee Koss
Co-founder & Builder
Jen Lee Koss is Co-founder and Builder of BRIKA. Jen is a Juilliard-trained cellist, a mother of three, and a graduate of Harvard University, Oxford University, and Harvard Business School. She spent over a decade working in management, consulting, investment banking, and private equity before Co-Founding BRIKA with her partner Kena Paranjape
Vice President, Marketing & e-Commerce
Frederick Lecoq is Vice President, Marketing & e-Commerce for Golf Town.
Senior Director, Marketing Communications
Senior Director, Marketing Communications Walmart Canada Heather Loosemore leads Walmart Canada's creative,content, media investment, social and PR strategy as the Sr. Director of Marketing Communications. With over a decade of client, agency and network experience Loosemore has contributed to iconic brand identities such as Johnson & Johnson, Panasonic, RIM, HGTV, Food Network, Microsoft and Rogers.
Head of Marketing
Marlon explores the intersection of art and science that is the hallmark of great, humane marketing. He is currently the head of marketing at Demac Media, the team behind 80+ eCommerce sites like Mackage, Umbra and Bench. Before that, he led marketing at Polar, 500px and Tulip Retail. Marlon is an alumnus of the University of Waterloo, where he studied math. He invests in and advises early-stage startups that pulls the future a little closer to our reality.
Director, Integrated Marketing, Wines, Vintages and CSR, Vintages
Julia has been developing engaging and award-winning marketing campaigns for over 15 years. As a retail marketing expert, she is a passionate believer in the vital role that communications plays in delivering engaging and memorable customer experiences. She is currently the Director of Marketing for Wines, Vintages and Corporate Social Responsibility at the LCBO. Julia is an Ontario Wines enthusiast. Her favourite style? A fresh flute of sparkling from our local regions.
Vice President of Integrated Communications
APEX Public Relations
Jennifer is Vice President of Integrated Communications at APEX Public Relations, an independently owned Toronto-based communications agency. As an innovative strategist, Jennifer leads planning and ideation for APEX clients leading to full 360 degree programs that include earned and owned media, digital and social. She works in tandem with account teams to develop breakthrough brand campaigns. With over a decade of hands-on experience, Jennifer has contributed to iconic brand identities such as Walmart, Samsung, Husqvarna and Google.
Vice President, Marketing
Jeff is a senior marketing leader with over 10 years’ experience developing high profile omni-channel marketing campaigns and strategies with the largest brands and retailers in Canada. Prior to leading the Marketing and Ecommerce divisions at Henry’s Jeff has held multiple marketing and strategy management roles at companies such as Canadian Tire, The Home Depot and Walmart Canada.
Chief Privacy Officer & Manager, Deliverability
Inbox Marketer Corp.
Matthew Vernhout is the Chief Privacy Officer & Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. Matthew ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations including: CAN-SPAM, PIPEDA, and Canadian Anti-Spam Legislation (CASL). Matthew is also involved as director at large of CAUCE and chair of the eec’s Advocacy subcommittee, as well as the co-author of “A Complete Guide to e-Marketing Under Canada’s Anti-Spam Legislation.” Matthew graduated from St Clair College in 2000 with a diploma in Computer Science and Information Programming.
Vice President, Marketing
Richard Wong is the VP Marketing at #paid, the world's leading influencer marketing platform for authentic brand collaborations. He is a seasoned, classically trained marketer who came from the world of CPG marketing and moved into the tech world, including launching and growing Google’s source for insights, trends, and research in digital marketing, Think with Google. He also teaches the digital marketing classes at Canadian tech schools, RED Academy and Brainstation.
Vice President, Business Development
Fatima Zaidi has had over eight years of experience in Business Development, Marketing, Sales, and strategy. Her expertise in sales effectiveness, and partnerships led her to the role as VP of Business Development for 88 Creative, a Toronto-based creative communications agency. Prior to 88 Creative she was Head of Business Development at Rent frock Repeat and was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide. She also took ownership of the management of the sales and corporate strategy functions. Fatima is a fashion commentator for Global News and was named one of marketing magazines top 30 under 30 marketers and brand developers for 2016.
Senior Vice President, Enterprise Business Development
St. Joseph Communications
Mark Zwicker currently operates as Senior Vice President, Enterprise Business Development with St. Joseph Communications (SJC’), where he is responsible for developing and strengthening enterprise relationships with major organizations. Additionally, Mark is leading the company's expansion into the US marketplace. Mark has also been instrumental in aligning SJC’s internal resources to offer clients a true Omnichannel Marketing solution, including strategic planning, creative development, content marketing solutions, package design, photography, video, out-of-home digital media production and full pre-media services.